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September 25 is Pet Microchip Day in Massachusetts

MARLBOROUGH, MASS., August 12, 2010 - The Massachusetts Veterinary Medical Association (MVMA) is leading a statewide effort to increase pet safety through a special program that encourages pet owners to microchip and register their pets. On September 25, veterinarians throughout Massachusetts will offer the service at a special rate of $20 per pet that includes both the microchip and registration. To participate, pet owners must sign up by September 13 online at www.massvet.org by selecting "Pet Owners" and clicking on the "Click here" section or by calling 508-460-9333. Pet owners will be able to select the veterinary clinic where they want to have their pets' microchips implanted and schedule the appointment.

Microchipping helps ensure a pet can always be identified and returned to its owner should it become lost. Microchipping is a permanent form of identification; each microchip has a unique identification number. Registering the microchip number with owner contact information in a national pet recovery database such as HomeAgain is a critical step in identifying and contacting a pet's owner when a lost pet is found and scanned for a microchip.

"On behalf of our partners in this effort, all of whom are dedicated to pet health and safety, I urge all pet owners to take this important step to protect their beloved companion animals," said Sue Curtis, executive director, MVMA. "While all pets should wear a collar with ID tags, they should also be protected with a microchip ID that cannot fall off or become impossible to read."

Research published by the Journal of the American Veterinary Medical Association shows that nearly three out of every four lost pets that are microchipped are reunited with their owners.

The State of Massachusetts Animal Response Team, Animal Control Officers Association of Massachusetts, Medical Reserve Corp and the Animal Rescue League of Boston have joined with MVMA to support this event. The microchips are being donated by HomeAgain Pet Recovery, part of Intervet/Schering-Plough Animal Health. Each month, HomeAgain reunites over 10,000 lost pets with their families.

About MVMA

The Massachusetts Veterinary Medical Association whose mission is to promote the veterinary profession, improve animal well-being and public health, and provide programs and services that enhance the ability of member veterinarians to succeed.

About HomeAgain

HomeAgain, offered by Intervet / Schering-Plough Animal Health, is a national pet recovery service that goes beyond microchipping. Once enrolled, a pet's microchip will be registered in the HomeAgain National Pet Recovery Database for its lifetime. In addition, the annual HomeAgain membership includes:

  • Live Pet Recovery Specialists always available at 1-888-HomeAgain
  • Lost Pet Alerts with a Lost Pet Poster sent to veterinary clinics, shelters and PetRescuers
  • 24/7 Emergency Medical Telephone Assistance
  • Medical Insurance for Lost Dogs or Cats, up to $3,000 (less a $50 deductible) offered by PetFirst Healthcare
  • Travel expenses of up to $500 for dogs or cats found more than 500 miles from home

HomeAgain memberships are renewable annually for a fee of $17.99.

Interviews are available with HomeAgain pet identification experts, as well as local veterinarians in your area who can discuss the importance of permanent identification for pets and the critical step of enrolling the microchip number with the pet owner's contact information in a national database. This helps ensure that pets can be reunited with their owners after natural disasters such as hurricanes or tornadoes. For more information on HomeAgain, visit homeagain.com or contact Sharon Dilling at 908-473-3390 or sharon.dilling@spcorp.com.

About Intervet/Schering-Plough Animal Health

Intervet/Schering-Plough Animal Health is a leader in research and dedicated to the development, production and marketing of innovative, high-quality animal-health products for all major farm and companion animal species. For more information about Intervet/Schering-Plough Animal Health visit: www.intervet.com and www.intervetusa.com.

Schering-Plough is an innovation-driven, science-centered global health care company. Through its own biopharmaceutical research and collaborations with partners, Schering-Plough creates therapies that help save and improve lives around the world. The company applies its research-and-development platform to human prescription and consumer products as well as to animal health products. Schering-Plough's vision is to "Earn Trust, Every Day" with the doctors, patients, customers and other stakeholders served by its colleagues around the world. The company is based in Kenilworth, New Jersey, USA, and its website is www.schering-plough.com.

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Media Contact
Susan Curtis
+ 1 508 460 9333

Investor Contacts
Janet M. Barth
Joe Romanelli
+1 908 298 7436

Intervet Inc.
556 Morris Ave, S-5-2,
Summit, New Jersey 07901

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HomeAgain Microchips

  • Do not hurt your pet
  • Do not require surgery
  • Do not wear out

But they do give your pet the best chance of coming back home to you!

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