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MASSACHUSETTS VETERINARIANS URGE PET OWNERS TO MICROCHIP THEIR PETS TO IMPROVE SAFETY, REDUCE LOST PET RATES


September 25 is Pet Microchip Day in Massachusetts

MARLBOROUGH, MASS., August 12, 2010 – The Massachusetts Veterinary Medical Association (MVMA) is leading a statewide effort to increase pet safety through a special program that encourages pet owners to microchip and register their pets. On September 25, veterinarians throughout Massachusetts will offer the service at a special rate of $20 per pet that includes both the microchip and registration. To participate, pet owners must sign up by September 13 online at www.massvet.org by selecting "Pet Owners" and clicking on the "Click here" section or by calling 508-460-9333. Pet owners will be able to select the veterinary clinic where they want to have their pets' microchips implanted and schedule the appointment.

Microchipping helps ensure a pet can always be identified and returned to its owner should it become lost. Microchipping is a permanent form of identification; each microchip has a unique identification number. Registering the microchip number with owner contact information in a national pet recovery database such as HomeAgain is a critical step in identifying and contacting a pet's owner when a lost pet is found and scanned for a microchip.

"On behalf of our partners in this effort, all of whom are dedicated to pet health and safety, I urge all pet owners to take this important step to protect their beloved companion animals," said Sue Curtis, executive director, MVMA. "While all pets should wear a collar with ID tags, they should also be protected with a microchip ID that cannot fall off or become impossible to read."

Research published by the Journal of the American Veterinary Medical Association shows that nearly three out of every four lost pets that are microchipped are reunited with their owners.

The State of Massachusetts Animal Response Team, Animal Control Officers Association of Massachusetts, Medical Reserve Corp and the Animal Rescue League of Boston have joined with MVMA to support this event. The microchips are being donated by HomeAgain Pet Recovery, part of Intervet/Schering-Plough Animal Health. Each month, HomeAgain reunites over 10,000 lost pets with their families.

About HomeAgain HomeAgain, offered by Intervet / Schering-Plough Animal Health, goes beyond microchipping. The national HomeAgain Pet Recovery Service reunites over 10,000 lost pets each month with their families. Once enrolled, a pet's microchip is registered in the HomeAgain National Pet Recovery Database for its lifetime. In addition, the annual HomeAgain membership includes:

  • Live Pet Recovery Specialists always available at 1-888-HomeAgain
  • Lost Pet Alerts with a Lost Pet Poster sent to veterinary clinics, shelters and PetRescuers
  • 24/7 Emergency Medical Telephone Assistance
  • Travel expenses of up to $500 for dogs or cats found more than 500 miles from home

HomeAgain memberships are renewable annually for a fee of $17.99. For more information, visit www.homeagain.com.

About Intervet/Schering-Plough Animal Health

Intervet/Schering-Plough Animal Health, based in Boxmeer, the Netherlands, is focused on the research, development, manufacturing and marketing of animal health products. The company offers customers one of the broadest, most innovative animal health portfolios, spanning products to support performance and to prevent, treat and control disease in all major farm and companion animal species. Intervet/Schering-Plough Animal Health; subsidiaries of Merck & Co. Inc., Whitehouse Station NJ, USA. For more information, visit www.intervet.com.

About Merck

Today's Merck is working to help the world be well. Through our medicines, vaccines, biologic therapies, and consumer and animal products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through far-reaching programs that donate and deliver our products to the people who need them. Merck. Be Well. For more information, visit www.merck.com.

About PEANUTS WORLDWIDE

Iconix Brand Group in a joint venture with Charles M. Schulz Creative Associates has formed PEANUTS Worldwide, a new home to the global PEANUTS property. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S ®, BONGO ®, BADGLEY MISCHKA ®, JOE BOXER ®, RAMPAGE ®, MUDD ®, LONDON FOG ®, MOSSIMO ®, OCEAN PACIFIC®, DANSKIN ®, ROCA WEAR®, CANNON ®, ROYAL VELVET ®, FIELDCREST ®, CHARISMA ®, STARTER ® and WAVERLY ®. In addition, Iconix owns an interest in the ARTFUL DODGER ®, ED HARDY ®, ECKO ®, MARC ECKO ®, ZOO YORK ®, MATERIAL GIRL ™, and PEANUTS ® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

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Media Contact
Sharon Dilling
+1 862 245 3390

Investor Contacts
Janet M. Barth
Joe Romanelli
+1 908 298 7436

Intervet Inc.
56 Livingston Avenue
Roseland, New Jersey 07068
USA

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